The Big 4 and HTML5
465 views · Published 12 December 2012 · 2:14 · Indexed 8 November 2026
Channel: IESE Business School · 2012 · Education
Find out more about the unique global Media AMP: http://bit.ly/mediaamp HTML5 promises a broader-based economy and while Google, which depends on advertising, wants it as open as possible, it is a different story for Apple which makes its money from apps. Facebook went to HTML too early and is now playing it safe while Amazon has cleverly built a closed eco-system on top of the closed Android platform.
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