Look Who it Was Random video

Little Miss Muddlehead (1943) | BFI National Archive

3,705 views · Published 21 January 2015 · 2:05 · Indexed 6 November 2026

Channel: BFI · 2015 · Film & Animation

Watch on YouTube

Little Miss Muddlehead (1943) | BFI National Archive 
Subscribe: http://bit.ly/subscribetotheBFI.
Explore WTF - The Box of Odd on BFI Player: http://player.bfi.org.uk/collections/wtf/

Laundry soap brand Rinso was quick to jump on the 1940s fuel rationing bandwagon and remind housewives that, unlike other soaps, Rinso required very little hot water (it was customary to boil clothes at the time). This ingenious two-pronged marketing approach - bolster the war effort while increasing sales - was in keeping with the soap manufacturer's pioneering approach to advertising. Along with print campaigns, Rinso and other soap brands started sponsoring daytime radio shows ('soap operas') in America as early as the 1920s and Britain in the 1930s, before moving into screen advertising.

Watch more on the BFI Player: http://player.bfi.org.uk/
Follow us on Twitter: https://twitter.com/BFI
Like us on Facebook: https://www.facebook.com/BritishFilmInstitute
Follow us on Google+: https://plus.google.com/+britishfilminstitute/

More from this channel