Look Who it Was Random video

225: The AIA Message Book: Communicating the Value of Architecture

516 views · Published 8 December 2017 · 33:27 · Indexed 12 November 2026

Channel: Business of Architecture · 2017 · Education

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Today we speak with architects Peter Exley FAIA and Jane Frederick FAIA. 

Peter Exley has established an internationally recognized practice of architecture for children, families, and communities, elevating the standards of design for learning and play environments. He is the co-founder of Architecture Is Fun, a Chicago-based architecture, design, and consulting firm. Robert Venturi, FAIA, and Denise Scott Brown, Hon. FAIA, once noted that the projects of Architecture Is Fun are ìworks of significance and relevance, joy and seriousness, range and depth.î Dedicated to helping the next generation of architects, Peter has also been an adjunct professor at the School of the Art Institute of Chicago (SAIC) for more than 20 years. 

Peter has served the AIA in a number of roles, including as President of AIA Chicago, Illinois regional representative to the Strategic Council, chair of the Public Awareness Campaign Subcommittee of the Public Outreach Committee, as well as a liaison to the Young Architects Forum.

Jane Frederick is a partner at Frederick + Frederick Architects based in Beaufort, South Carolina. She is a Fellow in the Aspen Global Leadership Network and currently serves on the American Institute of Architects Board as one of three At-Large Directors. 

Jane is also the recipient of the Architect Marketing Institute's Business Achievement Award.

Today we speak with Jane and Peter about a resource developed by the AIA to help us as architects and designers do a better job of communicating the value we bring to our clients, our cities and our environments.

In design school, we're taught to communicate with pictures. Today we speak about communicating with words.

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