Skip Cohen // Photography Blog Strategy
55 views · Published 6 May 2013 · 1:47 · Indexed 20 September 2026
Channel: Behind the Shutter · 2013 · People & Blogs
Let's clarify the title of this month's article. "It" doesn't all start with a blog, because if you haven't learned the ingredients to the craft then no blog in the world is going to help your marketing efforts or build your business. So, I'm assuming you're doing a few things, starting with everything you can do to be the very best photographer on planet earth! Can you get by being only average? Of course you can, but why would you want to? Second, I'm assuming you're paying attention to developing a marketing plan. The thing is, anybody can land their first customer. The challenge is getting that first one to come back and then land the second, third and fourth. Now let's talk about a blog. The big difference between your blog and your website is simple. Your site is where you sell your services and products--your blog is where you open up your heart. A really good blog is all about giving back, sharing and helping other people.
