Energy bars hit Americans' sweet spot
3,452 views · Published 12 April 2015 · 2:41 · Indexed 12 November 2026
Channel: CBS Sunday Morning · 2015 · News & Politics
KIND's founder and CEO Daniel Lubetzky says his company has roughly doubled in size every year for a decade, a period during which Americans gobbled up more than one billion of its bars. The Mexican-born son of a Holocaust survivor, Lubetzky started out by peddling his concoction door-to-door. Susan Spencer reports on the high bar Lubetzky set by creating his own healthy snack bar.
