Left on the Shelf: WWE Not Connecting with their "Universe"
65 views · Published 19 September 2015 · 2:35 · Indexed 20 October 2026
Channel: Andrew Jones · 2015 · Entertainment
I remember when I was a kid, and finding a Hulk Hogan Hasbro or a Steve Austin Jakks Pacific figure on the shelf was unexpected and completely exciting. Nowadays, finding a John Cena (the TOP dog in the business) is the norm and finding 5 or more of the same figure is a constant. The WWE's connection with their audience is at an all time low. Their product is geared toward all ages, which in fact, drives away most viewers due to juvenile story lines that makes males 18-35 (the common paying customer) turn the channel because they have zero emotional investment.
