Seth Goldman, Beyond Meat: Can a Better Burger Make a Difference?

1,496 views · Published 29 June 2016 · 6:54 · Indexed 20 September 2026

Channel: Yale School of Management · 2016 · Education

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Can a Better Burger Make a Difference?

full story: http://insights.som.yale.edu/insights/can-better-burger-make-difference

Livestock production is a major source of greenhouse gases, and if we all cut back on eating meat, it could have a big impact on the environment. Can a niche choice become a norm? Seth Goldman ’95 discusses his company’s effort to transform the way we eat protein.

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