Christian Duyckaerts - Better connect with shoppers

106 views · Published 10 July 2014 · 20:15 · Indexed 17 October 2026

Channel: FESPA · 2014 · Science & Technology

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FESPA Global Summit 2014

Better connect with shoppers --An in-store case study

Register for next year here: http://www.fespa.com/news/industry-news/global-summit-2014-underway.html

Find out more about the speaker here: http://www.fespa.com/globalsummit/en/the-speakers.html

During this Case Study Christian will seek to explore some vital questions; what do shoppers respond to in-store? What are personal drivers of choice? How much does our emotional, irrational behaviour explain a large majority of how we shop? Learn what you can do to better connect with shoppers and break-through the clutter of today's stores. Offering examples of projects he has worked on with leading brands.

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