ANC Shoptalk: Mobile Marketing in the Philippines | Part 1

696 views · Published 5 April 2011 · 11:11 · Indexed 27 September 2026

Channel: ANC 24/7 · 2011 · Howto & Style

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In the world of marketing...
It's all about capturing the ever mobile consumer in whatever platform he is on.
This trend created the need for more innovative campaigns that are accessible on  your cellfone, tablet or netbook.
And here in the country...
One group is at the forefront of everything that has to do with mobile marketing...
That's the  internet and mobile marketing association of the Philippines.

Guests:
HANS ROXAS CHUA, President, Internet & Mobile Marketing Association of the Philippines 
MANNY FERNANDO, Chairman, Mobile Marketing Conference 2011
JOJIT ALCAZAR, Co-Chairman, Mobile Marketing Association Philippines Council
ROGER FILOMENO, Research & Development Specialist, My Mega Mobile

March 31, 2011

Host: Ria Tanjuatco Trillo
Executive Producer: Martha Vinzons
Associate Producer: Maia Yco-Luna
Writer: Koreena Tulio
Guest Coordinator: Aiza Lumbuan
Researcher: Charina Trinidad
Director: Rommel Pedrealba

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