Look Who it Was Random video

Social media tips for writers with Frances Caballo

1,674 views · Published 9 July 2015 · 43:55 · Indexed 8 November 2026

Channel: The Creative Penn · 2015 · Education

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Talking about how to use social media to market yourself and your book. Lots of great tools and tips so you can avoid time wasting online.

Frances Caballo is an author and social media strategist and runs the fantastic site, Social Media Just for Writers.

    On the time suck of social media and how to avoid it, including Frances' four-step process for an effective social media strategy.
    The importance of the 80/20 rule on social media, as well as the influence of images.
    Why social media is not the Shopping Channel and the importance of following the social rules.
    On authenticity, being genuine and being consistent with your brand, while still respecting your own boundaries about what personal information you share.
    On which sites writers should be on based on the demographics of the audience for their specific genre.
    The importance of a professional presence on social media, including avatars and bios.
    Tips for Pinterest and ways to create more traffic to your blog, including tracking where traffic is coming from, as well as tips about creating and managing images for the various social media sites.
    On the new mobile video app Periscope, now owned by Twitter.
    Advertising and the issue of some social media sites being pay to play now, as well as balancing the different type of marketing strategies that are available - content marketing, attraction marketing and paid advertising.
    The future of social media, including Project Lightning on Twitter.

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