Innovation After Failure - OSU Provides Insight
274 views · Published 21 July 2009 · 1:58 · Indexed 20 September 2026
Channel: Fisher College of Business · 2009 · Education
Michael Bills, professor at The Ohio State University Fisher College of Business, explains how companies can evolve from failing and actually use failure to lead to new, successful products. Failure often leads to more detailed research and market understanding. Often times, organizational processes and knowledge about consumers improves significantly. http://fisher.osu.edu/execed
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