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Reimagining versions of mythology | Ambika Behal | TEDxBangalore

1,223 views · Published 13 April 2016 · 5:29 · Indexed 21 September 2026

Channel: TEDx Talks · 2016 · Nonprofits & Activism

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"We wanted to create a product that fused technology with imagination and creativity to disrupt the traditional method of storytelling,"

Ambika Behal grew up reading any book on mythology that she could lay her hands on.  That was the motivation for Ambika and her friend to come up with an app, Mytha, which is combining mythology and art. "It's about the re-invention of the lost art of storytelling with an artistic twist, using modern day-technological tools," Behal says. For the first of its kind app, they've roped in emerging artists to represent the ancient tales. The stories are meant for a wide age group—for the young to understand and enjoy them, and the elderly to re-look at tales, some of which they might have forgotten.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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