Fellows Says Callaway to Stay `Aggressive' in Marketing: Video
273 views · Published 23 March 2012 · 3:21 · Indexed 21 September 2026
Channel: Bloomberg Originals · 2012 · Entertainment
Feb. 1 (Bloomberg) -- George Fellows, chief executive officer of Callaway Golf Co., talks with Bloomberg's Deirdre Bolton and Michele Steele about the company's "aggressive" marketing and product development strategy.
Fellows also discusses PGA Tour rules and the impact on competitive play and the absence of Tiger Woods from tournament play. Callaway is the maker of Big-Bertha and Steelhead golf clubs. (Source: Bloomberg)
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