J.C. Penney Tries Again in Fresh Business Strategy

366 views · Published 27 February 2013 · 1:52 · Indexed 11 October 2026

Channel: Bloomberg Originals · 2013 · Entertainment

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Feb. 27 (Bloomberg) -- Bloomberg's Sheila Dharmarajan examines J.C. Penney's new approach to advertising and sales and previews their fourth-quarter results expected later today. She speaks on Bloomberg Television's "In The Loop."

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