Rappers should stop wearing Yankees caps until the Yankees cut a check
4,872 views · Published 18 February 2015 · 6:37 · Indexed 30 October 2026
Channel: The Dr Boyce Watkins Black Excellence Channel · 2015 · People & Blogs
I was watching the Ice-T documentary "The Art of Rap" the other day and noticed one very consistent theme: Most of the rappers on the documentary were wearing Yankees caps. The business school professor in me then wondered, "Who gets paid when all of these black men are wearing Yankees gear in front of millions of people?" That's when I realized that it might be time for a new paradigm of thought when it comes to when and where we should be representing European brands, especially those that don't put much money into the African American community. So, my bottom line to rappers is simple: Stop representing brands that aren't cutting your family a check.
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