Books Trailers | euromaxx

185 views · Published 19 March 2010 · 3:47 · Indexed 20 September 2026

Channel: DW News · 2010 · Entertainment

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The book trade is booming in Germany -- partly because publishers manage to keep finding new groups of readers to target. The latest method: promotional clips on the Internet to advertise books as if they were movies. As the annual bookfair in Leipzig kicks off, we report a fairly recent change in the publishing industry.

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