Using Tableau to Inform 21st Century Fundraising at Cornell
1,710 views · Published 3 June 2014 · 50:29 · Indexed 30 October 2026
Channel: Tableau · 2014 · Science & Technology
Cornell University's Alumni Affairs & Development division has spent 4 years sucessfully deploying Tableau Server throughout its industry-leading programs. See how their powerful but user-friendly data environment has helped to identify new donor populations, oversee ambitious solicitation efforts, and measure ROI. Learn how you can use Tableau to build a transformative 'spiral of trust' where the accretion of trust capital inspires your management and colleagues to ask better questions and welcome more sophisticated answers. Hear how the Cornell team is evolving from 'report writers' to 'data scientists' and contemplating competitive challenges like big data and the migration of research and fundraising to the social media space.
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