Lola's Retail Experience: Gearing Up for the NYC Marathon

350 views · Published 27 January 2018 · 2:32 · Indexed 8 November 2026

Channel: Capgemini · 2018 · Science & Technology

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Meet Lola. She is a millennial, training for the NYC marathon. See her customer journey as she gears up for this major life event and how her points of interaction via social, voice-assisted devices, the store and others is a way of building loyalty with a brand.

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