Look Who it Was Random video

Graphic Design 202: Designing Ads and Logos - 16. Introduction to Logo Design

477 views · Published 1 April 2014 · 4:18 · Indexed 30 October 2026

Channel: macProVideoDotCom · 2014 · Education

Watch on YouTube

Additional videos for this title: http://j.mp/1mtKbf4
Graphic Design 202: Designing Ads and Logos  by Mark Gatter
Video 16 of 21 for Graphic Design 202: Designing Ads and Logos 

Advertising is everywhere and advertisers often employ powerful (and sometimes questionable) techniques to grab your attention and get their message across. These techniques can be so powerful, that throughout the course, Mark makes a point of stressing the importance of using them for good versus evil!

Mark starts the course by covering the technical details of ad design but then quickly shifts the focus to clarifying the fine lines between design and ethical principles. He gives examples, both from his own professional practice as well as other well-known cases, which help to illustrate the value and importance of ethical design.

From there, you delve into the deeper parts of human psychology and motivation. With a strong understanding of what motivates all of us, you get a glimpse of the power (and the danger) that your new advertising abilities come with.

To cap the course off, Mark gives a case study of one of his professional logo design projects. Its these kinds of real-life examples and professional advice that are worth gold and which you cant get anywhere else!
 
So take advantage of this opportunity to glean as much of this shining golden knowledge as you can by watching this and all the other courses in our growing Graphic Design series!

More info on this title: http://j.mp/1mtKbf4

More from this channel