David Murphy Virtual Roundtable: "Audience Members as Storytellers"
145 views · Published 4 February 2014 · 1:34 · Indexed 2 October 2026
Channel: Future of StoryTelling · 2014 · Entertainment
As President of Team Detroit, David Murphy oversees a bloc of industry-leading marketing and advertising shops. Murphy believes that Social media and digital technology can empower brands to become storytellers, and potentially occupy the societal niche once filled by traditional TV networks. In this Virtual Roundtable session, we'll discuss how a brand's ability to communicate directly with their audience is enabling them to tell more personal, authentic stories. To dive deeper into how stories are evolving with technology, check out the "Brands As Broadcasters" FoST film that we produced with Toby Barlow, CCO, Team Detroit (upper left). Virtual Roundtables feature a different FoST speaker every Wednesday at 12:30pm EST, as part of the ongoing weekly series. Check out the full line-up of speakers and topics on our website here:http://bit.ly/1ej8gFe. "Brands As Broadcasters" http://futureofstorytelling.org/video/brands-as-broadcasters/
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