Design = The Bottom Line
383 views · Published 23 April 2011 · 1:22:11 · Indexed 29 October 2026
Channel: Cooper Hewitt · 2011 · Education
Bruce Nussbaum, Assistant Managing Editor of BusinessWeek leads business luminaries including Tim Brown, Chief Executive Officer of IDEO, Claudia Kotchka, Vice President, Design Innovation and Strategy, Procter & Gamble, and Gael Towey, Chief Creative Officer of Martha Stewart Living Omnimedia as they discuss the importance of design to business.
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