Look Who it Was Random video

Next TV Summit SF2016-The Importance of the Viewer in the Evolution of Television

603 views · Published 12 July 2016 · 28:54 · Indexed 20 September 2026

Channel: The Emmy Awards · 2016 · Sports

Watch on YouTube

Opening Session: The Importance of the Viewer in the Evolution of Television
 
Technology has dramatically transformed TV by opening up the doors to new innovations and – more importantly – more choice for viewers. For an increasing number of viewers, TV doesn’t happen on TV – it happens on mobile phones, tablets and laptops. Not only is there now more premium content than ever, but there are more ways to access that content than ever before. Consumer behavior is changing and the TV industry must change with it. Join Hulu Senior VP of Experience, Ben Smith, for a keynote conversation that will explore how Hulu is leading the re-imagination of television by starting with the viewer.
 
Moderator:
Jeff Baumgartner, Editor, Next TV and Technology Editor, Multichannel News
 
Panelists:
 
Speaker: Ben Smith, Head of Experience, Hulu

More from this channel