The Power of Design Thinking | Sue Siddall | RSA Replay
3,500 views · Published 26 September 2017 · 1:03:34 · Indexed 14 November 2026
Channel: Royal Society of Arts · 2017 · Education
To celebrate the launch of the 2017/18 RSA Student Design Awards briefs, Sue Siddall, partner at design consultancy IDEO, shares her journey to discovering design thinking. Whether it's what career path to take, how to approach innovation in business, or tackle social challenges, there's arguably never been a more turbulent time to be making important decisions. Sue looks at how design thinking can help all of us navigate the complexity, nuance, and speed of change, today, sharing her personal career journey, from law, to advertising, and design, and why sometimes, asking the right questions, learning and adaptation, are as important as having the answer. Subscribe to our channel! Follow the RSA on Twitter: https://twitter.com/RSAEvents Like RSA Events on Facebook: https://www.facebook.com/RSAEventsofficial Listen to RSA podcasts: https://soundcloud.com/the_rsa See RSA Events behind the scenes: https://instagram.com/rsa_events/
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