Leo Paas: Big Data and Business Analytics | Big Issues in Business

2,013 views · Published 14 May 2015 · 3:05 · Indexed 20 September 2026

Channel: Massey University - Te Kunenga ki Pūrehuroa · 2015 · Film & Animation

Watch on YouTube

Data has for a long time been used by academics for their research, but nowadays has become everyday for businesses. 
Click 'SHOW MORE' below for more information.

Organisations have an overwhelming of data about their clients and potential clients from many different sources, but most are not using that data to best effect. This is a missed opportunity and businesses that don’t learn to take advantage of the information will be left behind – but where do you begin?

Find out more about Massey University’s Business School: http://bit.ly/1rAUJPT
Find out more about Professor Leo Pass: http://bit.ly/1Gk05og


Big Issues in Business playlist: https://www.youtube.com/playlist?list=PLWDFES5j_g3rcfGWI4pkca-VCh-nIPlML

Other videos in this series: 
Leadership: https://youtu.be/ygFe0H7MqyA
Customer Loyalty: https://youtu.be/r3ga89sdLnM
Director’s Obligations: https://youtu.be/JC6gzIIR-L8
Entrepreneurship and Innovation: http://bit.ly/1vLxm6O
Diversity Management is Dead: http://bit.ly/1wY3VzT
Political Risk: http://bit.ly/1sasqsH 
Measuring the Return on Marketing Investment: http://bit.ly/1Bx6HxI
The Living Wage: http://bit.ly/1yz4UST


Connect with Massey University:
Massey's Twitter: https://twitter.com/masseyuni
Massey's Facebook: https://www.facebook.com/masseyuniversity
Massey's Instagram: http://instagram.com/masseyuni
Massey's LinkedIn: http://www.linkedin.com/company/massey-university
Massey's Website: http://goo.gl/99KfgQ

Disclaimer: http://goo.gl/hwAbwu
__________________________

Thanks to 90 Seconds for the production of these videos.
Find out more about 90 Seconds by visiting their website: http://90seconds.tv/

More from this channel