Look Who it Was Random video

Fandom Force: Harness the Power of Audience | Mary Franklin | TEDxLeamingtonSpa

3,762 views · Published 10 December 2018 · 14:12 · Indexed 8 November 2026

Channel: TEDx Talks · 2018 · Nonprofits & Activism

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Harness the force of your audience to create authenticity, fresh ideas, brand loyalty and success. After 14 years at Lucasfilm as Head of Events & Fan Relations, Mary Franklin knows that involving audience is not only invigorating, it’s essential for business.
 After working as a professional cowhand, commercial fishing boat deckhand, bartender, weight training instructor and penguin wrangler, Mary spent 14 years at Lucasfilm, where she was Head of Events and Fan Relations. She is now the Global Event Director at ReedPOP, leading Comic Con teams across the world, and continues to head up Star Wars Celebration which she refers to as Lucasfilm’s 'Love Letter to Star Wars fans’. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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