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La Orquesta Cafetera: Luis Fernando Samper at TEDxGuatavita

482 views · Published 18 February 2013 · 14:53 · Indexed 25 September 2026

Channel: TEDx Talks · 2013 · People & Blogs

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Luis Fernando Samper is the Communications and Marketing Director for the Federación Nacional de Cafeteros in Colombia. He is responsible for the development and implementation of trademark strategies associated with the Colombian coffee. He has been the President of the World Organization of Geografic Indications OriGin, and coauthor of the book: Juan Valdez, La Estrategia Detras de La Marca.

In his talk, Luis Fernando Samper explains the development model for the coffee grower in Colombia, and the need of an orchestrate effort which brings all the necessary elements together at the precise time needed. 

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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