ERA x Doritos | #Playbold (Effie Gold Winner 2017)

2,424 views · Published 9 November 2017 · 3:19 · Indexed 28 October 2026

Channel: We Are Era · 2017 · Entertainment

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The Dutch marketing industry met again in Amsterdam on 31 October for the Effie Awards, one of the most prestigious accolades for effective marketing and brand communication. A total of 16 trophies were awarded in various categories during last night’s ceremony, including two golds, two silvers and 12 bronzes. Divimove saw off the competition to pick up one of the coveted Gold Effies, winning the ‘Brand Campaign‘ category for its ‘Doritos Playbold‘ campaign for PepsiCo.


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DIVIMOVE:
Website: http://divimove.com/
Facebook: https://www.facebook.com/divimove (visit the facebook page of your country)
Twitter: https://twitter.com/Divimove

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