How effective is influencer marketing?

216 views · Published 30 October 2018 · 8:04 · Indexed 6 October 2026

Channel: CNBC Africa · 2018 · News & Politics

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The rise of the digital age comes with advanced marketing strategies that may be more effective and speak direct to your target market. Influencer marketing, a fresh form of advertising is slowly being adopted by brands but when it comes to generating revenues how effective is it? CNBC Africa’s Fiona Muthoni found out more about this.
 https://www.cnbcafrica.com/videos/

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