Fashion retail strategies: is omni-channel the future?

1,453 views · Published 4 December 2014 · 2:53 · Indexed 6 November 2026

Channel: Bocconi University · 2014 · Education

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#MaFash - 03
Omni-channel is currently the buzzword in the business of fashion for retail and marketing activities. But just how widespread is it today among brands  and how successful is it really as a strategy? In the new episode of the #MaFash videoblog Stefania Saviolo, Director of the Luxury & Fashion Knowledge Center at SDA Bocconi, explores and explains.

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