Daniel Franklin: It's Not the End of the World

442 views · Published 7 February 2012 · 4:58 · Indexed 17 October 2026

Channel: IESE Business School · 2012 · Education

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The only thing that is certain is that the world is not coming to an end in 2012, despite the Mayan predictions that it will all be over by December. "We are so certain of this that we are prepared to take bets on it and if we're wrong, then we'll give you your money back," quipped Daniel Franklin, executive editor of "The Economist". Franklin was speaking about this year's edition of his paper's annual publication, "The World in 2012", at a Continuous Education session on IESE's Madrid campus. The session was chaired by IESE Prof. Juan José Toribio.

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