Read Pink, Make A Difference This Summer
1,664 views · Published 24 May 2013 · 2:47 · Indexed 27 September 2026
Channel: Penguin Books UK · 2013 · Entertainment
Penguin and WHSmith are pleased to announce a new summer reading campaign that aims to raise money and awareness for Breakthrough Breast Cancer. Launching on the 23rd May, 30 Penguin women's fiction titles will be promoted in 330 WHSmith stores across the country, with both companies giving a combined donation of 50p to Breakthrough Breast Cancer for every copy sold. About Breakthrough: Breast cancer is the most common form of cancer in the UK, with around 50,000 women and 400 men being diagnosed every year. Breakthrough Breast Cancer is dedicated to preventing deaths by finding new treatments, discovering the causes, promoting early detection and ensuring the best possible care for women diagnosed with the disease. The promotion Over the course of the eight week promotion (beginning 23rd May), each participating store will offer a selected title at half price, with the remaining range part of a Buy One Get One Half Price promotion, including books by high-profile authors such as Jojo Moyes, Sinead Moriarty, Catherine Alliott, Jane Green, and Marian Keyes. Links: http://www.breakthrough.org.uk/ http://www.penguin.co.uk http://www.twitter.com/penguinukbooks http://www.twitter.com/breakthroughBC
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