248: Getting Clients Consistently with Tom Poland
1,595 views · Published 18 May 2018 · 58:08 · Indexed 12 November 2026
Channel: Business of Architecture · 2018 · Education
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Have you ever been frustrated by the feast or famine cycle of not enough work or too much work? What if there was a way that you could control the number of meetings you have with qualified people who are predisposed to working with you? Tom Poland is the creator of "Leadsology" the science of being in demand, and he has developed a process that does exactly that. In today's episode, you'll discover: -The 4 "R's" of an effective client conversation -The hurdles that you need to help a potential client overcome before they'll move ahead -And 4 attributes your potential clients must have before you ever speak with them.
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