Around the World With a Single Brand

509 views · Published 23 April 2014 · 5:07 · Indexed 24 October 2026

Channel: IESE Business School · 2014 · Education

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Ermenegildo Zegna, CEO of the luxury menswear brand that bears his name in 100 countries, discusses the challenges of running a global business in an increasingly complex world. As he tells IESE Prof. Fabrizio Ferraro, the secrets of his success include a flexible organization, quick decisions, finding balance -- and a lot of travel.

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