WildAid | Peter Knights | Talks at Google

1,810 views · Published 20 June 2013 · 52:37 · Indexed 28 September 2026

Channel: Talks at Google · 2013 · Nonprofits & Activism

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GooglersGive Manager, Diane Solinger, interviews WildAid's Executive Director, Peter Knights, when he visited the YouTube campus to discuss how the organization he co-founded is saving endangered animals by turning the advertising world on its head and changing viewer behavior with high-quality public service announcements (PSAs). WildAid works to end the illegal wildlife trade in our lifetimes by reducing demand for endangered wildlife products and providing comprehensive marine protection. Working closely with leading media outlets, government leaders, and on-screen celebrities around the globe, WildAid promotes its message: When the buying stops, the killing can too. Follow and support WildAid's work on it's YouTube channel (youtube.com/WildAid), Twitter (@WildAid), Facebook (/WildAid), and its site (www.wildaid.org).

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