Concept packaging for alcohol in the shape of a flower

298 views · Published 14 July 2011 · 2:22 · Indexed 21 September 2026

Channel: Alan Heath · 2011 · Howto & Style

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Andreas Munlich of KH Design has invented a rather unusual project design for a spirits bottle.  Here he shows how this rather unusual flower shape follows a communications strategy that happens through the interaction between the sleeve which symbolises the blossom and the cardboard box which represents the leaves.

This video was filmed at Interpack in Dusseldorf on 16 May 2011.

My channel on you tube : http://www.youtube.com/alanheath is one of the most prolific from Poland. I have produced around 1,600 original films, most in
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My big interest in life is travel and history but I have also placed films on other subjects

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There are a number of films here on the packaging industry. This is because I am the publisher of Central and Eastern European Packaging -- http://www.ceepackaging.com - the international platform for the packaging industry in this region focusing on the latest innovations, trends, design, branding, legislation and environmental issues with in-depth profiles of major industry achievers.

Most people may think packaging pretty boring but it possibly effects your life more than you really imagine!

Central and Eastern European Packaging examines the packaging industry throughout this region, but in particular in the largest regional economies which are Russia, Germany, Poland, Czech Republic, Ukraine and Austria. That is not to say that the other countries are forgotten, they are not, but obviously there is less going on. However the fact that there are so many travel related films here is not from holidays but from business trips attending trade fairs around the region. Every packaging trade fair is a new excuse to make another film!

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