The CMO Survey on Missed Opportunities in Marketing Knowledge – February 2016
581 views · Published 18 February 2016 · 1:44 · Indexed 12 November 2026
Channel: Duke University - The Fuqua School of Business · 2016 · Education
Chief marketing officers at top firms have seen a slight decrease in how well they share marketing knowledge and use insights about their customers in the last five years, even though marketing knowledge is considered critical to success, according to a survey conducted by Duke University Fuqua School of Business professor Christine Moorman.
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