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Freedom or safety? Bruno Fernandez-Ruiz (Nexar)

540 views · Published 24 January 2018 · 5:16 · Indexed 6 November 2026

Channel: O'Reilly · 2018 · Science & Technology

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Freedom or safety? Giving up rights to make our roads and cities safer and smarter

Bruno Fernandez-Ruiz is cofounder and CTO at Nexar, where he and his team are using large-scale machine learning and machine vision to capture and analyze millions of sensor and camera readings in order to make our roads safer. Previously, Bruno was a senior fellow at Yahoo, where he oversaw the development and delivery of Yahoo’s personalization, ad targeting, and native advertising teams; his prior roles at Yahoo included chief architect for Yahoo’s cloud and platform and chief architect for international. Prior to joining Yahoo, Bruno founded OneSoup (acquired by Synchronica and now part of the Myriad Group) and YamiGo; was an enterprise architect for Fidelity Investments; served as manager in Accenture’s Center for Strategic Research Group, where he cofounded Meridea Financial Services and Accenture’s claim software solutions group. Bruno holds an MSc in operations research and transportation science from MIT, with a focus on intelligent transportation systems.

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