Consumer Irrationality and Market Failure (Live Session)
1,479 views · Published 30 June 2012 · 51:25 · Indexed 27 October 2026
Channel: Duke University - The Fuqua School of Business · 2012 · Education
Peter Ubel, Professor of Marketing and Public Policy, discusses the tension between paternalism and libertarianism through the lens of the obesity epidemic. Why do people make decisions that harm their own best interests? What should industry do to protect consumers? When should government step in?
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