The Conservative Heart

444 views · Published 19 April 2016 · 1:20:21 · Indexed 4 November 2026

Channel: UChicago Institute of Politics · 2016 · Film & Animation

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On Monday, April 18, Arthur Brooks, President of the American Enterprise Institute and author of The Conservative Heart, joined the IOP for an event on how the values of free enterprise can unite the country and lift up struggling Americans. Brooks prescribes a solution for what he considers a messaging problem: speak less from the head and more from the heart. However, given the rhetoric and vitriol of the current nomination process, how can the candidates change their tune to broaden their appeal to poor voters by highlighting the benefits to them of free market values? And, crucially, is this message viable in the currently divided Republican Party?

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