Look Who it Was Random video

What do I send to people on my email marketing list?

76 views · Published 13 November 2012 · 6:32 · Indexed 19 October 2026

Channel: Rocky Tapscott · 2012 · Howto & Style

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In this video, we'll look at the big picture of what to send your email subscribers, and in future videos, we'll drill down further with specific how to details on how to monetize your list.

The Big Picture

For email marketing, let's look at the three stages of your customer's experience.

Think of this as a funnel, with prospects coming in one end, and raving fans coming out of the other.

The first stage is the "Before they become a customer" stage. Testimonials, social proof, compelling copy, guarantees, USP, special offers, incentives, risk reversals, overcoming objections, sales processes and consumer education all work together to establish how people see your company before they become a customer.

The second stage to manage is the "During" stage.

This is when you deliver on what you promised. You want to make the customer experience so fantastic, so overwhelmingly good that they can't help but refer you, and will never think of going anywhere else because it's cheaper.

The final stage is "After" the purchase. This is where you nurture, protect and maintain the relationship with them. Special offers, incentives, client appreciation, client acknowledgement, rewards, monthly printed newsletter, weekly email newsletter, referral programs, testimonial generation programs, etc.

This will put a corral around your customers and go a long way to keeping them loyal to you instead of buying from somebody else.

Get in touch here https://localwebsolutions.com and let me know if you'd like more info

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