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Audi e-tron prototype Interior - First Look

201 views · Published 5 July 2018 · 1:45 · Indexed 1 November 2026

Channel: Motorward · 2018 · Autos & Vehicles

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First look inside the the Audi e-tron prototype Interior - the electric SUV will hit the market next year...

Familiarity breeds content in the interior of the Audi e-tron prototype. While newly released pictures of the precursor to the first ever fully electric Audi show that it will push boundaries with its pioneering camera-based virtual door mirror option and new digital operating and display concept, it is also clear that great care has been taken to make access to the technology as easy and intuitive as always with Audi so that it doesn’t detract from the exceptional calm and refinement in the cabin. When sound is desirable, the space is so thoroughly insulated from the outside world that it also provides the perfect stage for the Bang & Olufsen 3D Premium Sound System upgrade.

The scenario: big stage for the Audi e-tron prototype
The Royal Danish Playhouse in Copenhagen set the stage for the first glimpse into the Audi e-tron prototype. Where actors and performers normally appear in front of an audience of up to 650 people, the bright spotlight was instead focused on the all-electric full-size SUV, still wrapped in its e-tron camouflage. Like a concert hall, the electric SUV offers a pure sound experience courtesy of the Bang & Olufsen Premium Sound System, which reproduces the music precisely how it was recorded through 16 loudspeakers and an amplifier delivering up to 705 watts of power.

Cubist design language and virtual exterior mirrors: the interior design
The stage in the interior of the Audi e-tron prototype forms a large arc, the wraparound. It envelops the extensive instrument panel with pronounced horizontal lines as far round as the sculpted door trims. It harmoniously incorporates the hood above the standard Audi virtual cockpit whose sleek display stands visually free in the space, as well as the displays of the optional virtual exterior mirrors. These mirrors will be making their world premiere in the volume-production version of the Audi e-tron prototype, taking in-car digitisation to a whole new level.

The virtual exterior mirrors not only provide a new technology experience, but also many practical benefits in terms of comfort and safety. Their flat support integrates a small camera whose image is digitally processed and shown on high-contrast 7-inch OLED displays in the interior. The driver can enter different settings using the touchscreen function. The image detail can be moved, providing the required field of vision, while the user can also zoom in and out of the image. The driver can choose from three views in the MMI system for different situations – for highway driving, for turning and for parking.

Another eye-catching feature in the interior is the centre tunnel console which rests on open sidewalls. The hand rest with integrated gear change lever appears to float above the console. Lightness and performance are fused into one. The entire driver’s area is focused squarely on the driver.

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