Sony Mobile on the 6-month upgrade cycle, differentiation and PlayStation integration (interview)

4,006 views · Published 25 February 2014 · 8:23 · Indexed 17 October 2026

Channel: PhoneArena · 2014 · Science & Technology

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For more information, be sure to visit http://www.phonearena.com/news/Interview-Sonys-Xperia-Marketing-Programme-Manager-answers-our-questions-on-upgrade-cycles-differentiation-and-more_id53158

Amongst the madness of top-shelf smartphone announcements at MWC 2014, PhoneArena has also found the time to sit down and chat with Sony Mobile's Benoit Obadia, Xperia Marketing Programme Manager. Mr. Obadia has shared some very interesting information concerning Sony's new, 6-month upgrade cycle, the foundational ideas and concepts behind the Xperia Z2 and more!

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