STORYBOARD- Festive Season Cheers Up Advertisers

278 views · Published 8 September 2018 · 7:26 · Indexed 25 October 2026

Channel: CNBC-TV18 · 2018 · People & Blogs

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With the lingering effects of demonetization and the GST rollout well past them, advertisers are upping the ante this festive season. Top media planners and buyers predict advertising spends will touch 25,000 crore rupees during the 3-month period, which typically accounts for 40% of the annual advertising spends by advertisers. Storyboard's Farah Bookwala Vhora tells you more.

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