Max Cuellar: Sustainable Strategy
143 views · Published 6 October 2009 · 2:28 · Indexed 20 September 2026
Channel: Carnegie Council for Ethics in International Affairs · 2009 · News & Politics
"Sustainable business is more than just green business," says Cuellar of Booz & Company. "Sustainable strategy requires consideration for society and culture, economics, and the environment, and it requires thinking in a fundamental way about the impacts and external costs produced by a business model." This was part of the Carnegie Council event "Sustainable Branding: A U.S.-Japan Corporate Dialogue" that took place on September 17, 2009.
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