The Changing Face of Luxury

595 views · Published 7 February 2014 · 3:20 · Indexed 24 October 2026

Channel: IESE Business School · 2014 · Education

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The thriving luxury goods market has changed from being a series of small family businesses to large listed companies with professional management, says Prof. Fabrizio Ferraro. Often perceived as stuffy by younger people, they have recruited fashion designers to rejuvenate their brands.

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