Look Who it Was Random video

Globalizing the local marketing | Yoshihiro Kurashige | TEDxSapporoSalon

1,112 views · Published 6 November 2012 · 17:58 · Indexed 9 October 2026

Channel: TEDx Talks · 2012 · Science & Technology

Watch on YouTube

Yoshihiro Kurashige joined "Netyear Group Corporation"; which contributed to the initiative of internet marketing in Japan, since it was established in 2000. He engaged in many projects such as planning digital marketing for large companies, branding strategy, producing website and digital contents and so on.Since 2010, he is the Board of director of Netyear Zero, Inc, subsidiary company of Netyear Group, devotes his role to unique business; joint venture with large enterprise. One of his work "Hokkaido Likers" has got great attention, which is the Facebook pages with the concept of local revitalization started from April 2012. Hokkaido Likers now has over 400,000 fans in its Japanese, English and Chinese pages together in a half year.
This project is operated with a large brewery company and they aim to make the project platform of local marketing. He, as the producer of this project, has a responsible for the role covered strategy development, planning, team building, and the operation.


In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

More from this channel