How to Use Storytelling to Increase Brand Awareness and Product Sales
1,208 views · Published 28 December 2014 · 4:44 · Indexed 30 September 2026
Channel: Capture Your Flag · 2014 · Education
In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Does Storytelling Play in Your Brand Development Work?" Metting shares how he uses story to build brand awareness and differentiate his product from competitors. Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. Capture Your Flag is a career documentary interview series that interviews 60 up and coming leaders annually to gather knowledge and share a Near Peer Learning experience its audience may use to better plan, pursue and achieve life and career aspirations. Discover more at http://www.captureyourflag.com/ Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag
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