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TEDxFruitvale - Maisie Greenawalt - Conference Opener

4,482 views · Published 20 October 2011 · 6:11 · Indexed 21 September 2026

Channel: TEDx Talks · 2011 · Nonprofits & Activism

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When it comes to addressing the problems of farmworkers, it's easy to feel overwhelmed. But what we do know is that a cheap food system built on the backs of the poor is immoral and unsustainable.

About Maisie Greenawalt, TEDxFruitvale host: 
Maisie is cofounder and president of the Bon Appétit Management Company Foundation and vice president of strategy for Bon Appétit Management Company. Most recently, Maisie has been focused on farmworker rights. After a trip to Immokalee, FL, to meet with the Coalition of Immokalee Workers (CIW), Maisie and Bon Appétit CEO Fedele Bauccio collaborated with the CIW to usher in a sweeping Code of Conduct for how the company's Florida tomato suppliers treat their workers. Later, Maisie led the Foundation team that worked on the Inventory of Farmworker Rights and Protections in the United States, a comprehensive report developed in partnership with United Farm Workers with support from Oxfam America.

This talk is part of Session One: Meet for TEDxFruitvale, which was held on October 14, 2011 at Mills College in Oakland, CA. The conference's theme was Harvesting Change, and it focused on farmworkers, labor and other social justice movements, and fair labor practices in business.  http://www.tedxfruitvale.org/

About TEDx, x = independently organized event:

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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