Look Who it Was Random video

Amazon Affiliate Website Example Top Ten Reviews

2,814 views · Published 19 June 2017 · 32:59 · Indexed 1 November 2026

Channel: Doug Cunnington · 2017 · Education

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This review is part of a series of videos where we tear down Amazon affiliate sites. Included in this series is ones like today's site which is huge and part of a media company called Perch. 
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Learn the 7 Step process for building an Amazon Affiliate Site:
http://nichesiteproject.com/amazon-affiliate-sites-niche-site-process/
 
See examples of real profitable Amazon Authority Sites:
http://nichesiteproject.com/amazon-affiliate-sites-examples/
 
Get 15,000 Keywords for Profitable Affiliate Sites:
http://nichesiteproject.com/youtubekeywords
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Also included in this series are other smaller sites that are just a few pages in size and belong to someone who may of undertook the site as part of a side project.
 
The Site Stats: 
Site Name: www.toptenreviews.com
Founded: June 2003
Keyword ranking in the top 100: 1,264,053
Number of estimated visitors: 
SEMrush: 2,100,000
SimilarWeb: 16,400,000
Domain Authority: 84 - This is huge!   
Trust Flow: 62
Number of indexed pages: 28,260
Avg time on site: (SimilarWeb 00.01.46)
Pageviews per visitor: (SimilarWeb 2.15)
Bounce Rate: (SimilarWeb 57.95%)
 
Overview and Traffic 
Traffic is estimated to be around 2,100,000 to 16,400,000 per month. It's expected that traffic will be on the high end of that estimate because they run a large amount of Google Ads.
 
Looking at the traffic graph on SEMrush you can see that the traffic has been sporadic. This tells us that they’ve likely had some issues around the Google algorithm updates. For example, around 2015 it looks like they had around a 40% drop which is significant.
 
Design Of The Site:
Homepage:
The main landing page looks slick, and a search box is the first thing that you see.
 
The logo is simple and easy to read. You’ll notice that the best sites often have the simplest logos. On the sites that I run I will often just have text.
 
Scrolling down shows they have lots of different categories for you to explore. You’ll notice it’s a magazine style layout.
 
Company Info: 
Looking at this will show you that it’ a digital marketing and publishing company. Delving deeper you can see that the site has 350 employees across the globe.  
 
About Page: 
Similarly to some of the larger sites, you can see that they buy the products and have experts in the field test them out. 
 
This adds lots credibility to the site and gives you a good reason to trust them.
 
Reviews:
If you look at the landing pages for the reviews section, you’ll notice that it’s quite a messy layout and doesn’t look as good to the eye. 
 
However, interestingly sometimes a messy page can perform better than a nice slick design. Choose what you like and go for it. 
 
There are Adsense banners on the site which are profitable for them because the site has significant amounts of traffic, but for smaller sites, it’s unlikely that this is worth it. They also have sharing buttons which I’d personally skip. I don’t usually have much luck with them. 
 
In the first paragraph of the copy, they don’t have a Call To Action [CTA] and they should. The idea is to get the user over to Amazon as soon as possible and this a great way to do it. 
 
They do however display the features of the product which follow best practices for an affiliate review. 
 
Scrolling down you’ll notice that they have lots of Adsense banners but no affiliate links, which is odd. 
 
They also don’t have a table at the top of the content which is essential for getting people over to Amazon quickly.
 
Some of their articles seem to be targeting Adsense instead of Amazon, which is why it has no affiliate links. Looking at other reviews, they appear to follow best practices much more closely.

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