Look Who it Was Random video

Celebrity Tabloids Cater to Human Nature - Patrick Schwerdtfeger

81 views · Published 18 October 2009 · 1:29 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Education

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses the celebrity magazines we see when we get ready to check out at the grocery store.  Those magazines display photos of famous people, but not at their best.  Instead, they show celebrities when they are looking like regular people, just like you and me.  They are catering to a basic human need, the need to compare ourselves to others.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about human nature and how Twitter caters directly to a basic human need, the need to compare ourselves to others.  We want to see others as human beings, just like you and me, in order to feel comfortable.  Twitter caters to the same need and those who share their lives are generally rewarded by a warn audience and compassionate followers.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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